Brands that mean
something.
I'm Alex Moreau, a graphic designer based in Berlin specializing in brand identity. Over the past decade, I've built visual systems for cafés, fashion labels, startups, and cultural institutions — from the first sketch to the final print file.
My work lives at the intersection of strategy and craft. I believe a strong brand isn't just a logo — it's a system of decisions, each one deliberate, each one communicating something true about the people behind it.
Experience & Education
Independent Brand Studio
Running a boutique branding practice from Berlin — working with founders, retailers, and creative studios on brand identity, packaging, and digital presence.
Senior Brand Designer — Brand Studio Berlin
Led identity projects for FMCG, hospitality, and cultural brands. Responsible for full brand systems from strategy through production.
Designer — Design Agency
Contributed to branding, editorial, and typography projects for fashion, culture, and music industry clients.
MFA Visual Communication — Creative Agency
Graduated with distinction. Thesis on typographic identity and the semiotics of brand marks.
BA Graphic Design — Design & Motion Studio
Foundation in Swiss design principles, brand systems, and typographic thinking.